Page 9 - NSAA 2017 Fall Journal

NSAA OFFICERS
CHAIR
• Leveraging Partnerships to Bring New Skiers and Riders Tim Silva, Sun Valley Resort, ID
(208) 622-2042
• Analyzing the Risks of Marketing
VICE CHAIR
• NSAA’s Conversion Cookbook—Digging Into the Update Win Smith, Sugarbush Resort, VT
(802) 583-6832
• OSHA Case Studies
TREASURER
Alan Henceroth, Arapahoe Basin, CO
(970) 513-5722
Check nsaa.org and watch your inbox for more information about sessions and SECRETARY
registration details. Ken Hess, Massanutten Ski Resort, VA
(540) 289-4094
PAST CHAIR
2017-18 TRIPLE PLAY GAME PLANNING Blaise Carrig, Vail Resorts Inc., CO
(303) 404-1800
As ski area marketing departments throughout the country are taking stock of their
REGIONAL BOARD MEMBERS
plans for the upcoming season, it’s important to remember the new Triple Play CENTRAL ROCKIES
strategy to help generate enthusiasm and excitement about skiing and snowboarding Pat Campbell, Vail Resorts, CO
(303) 404-1809
Month in 2017-18. Gary DeFrange, Winter Park Resort, CO
(303) 316-1510
The Triple Play concept, developed by Learn to Ski and Snowboard Month Alan Henceroth, Arapahoe Basin, CO
(LSSM) organizers, centers on three upcoming cornerstone events that ski areas (970) 513-5722
Rob Perlman, Steamboat Resort, CO
can leverage to tout their own programs and packages: Bring a Friend weekend, (970) 871-5400
David Perry, Aspen Skiing Company, CO
January 5–7, 2018; World Snow Day, January 21, 2018; and the Winter Olympics (970) 300-7007
in PeyongChang, South Korea, February 9–25, 2018. MID ATLANTIC
Arthur Berry, Camelback, PA
These events are perfect opportunities to spotlight winter sports with (570) 629-1661 x1135
Dave Riley, HoliMont, NY
tie-ins to the rewards of sharing them with others, the love of the winter envi- (518) 734-4300
Chip Seamans, Windham, NY
ronment and the dedication to preserve it, and the passion for skiing and (518) 734-4300
snowboarding—all of which cross socioeconomic, geographic, and even MIDWEST
Stephen Kircher, Boyne Resorts, MI
geopolitical boundaries. (231) 549-6000
To learn more about the Triple Play concept and get ideas on how to incor- Chris MacInnes, Crystal Mountain, MI
(231) 378-2000
porate these tactics into your resort’s programs, visit nsaa.org (Publications tab) Charles Skinner, Granite Peak, WI |
Lutsen Mountains, MN
to read “The Triple Play Approach for Growing Snowsports Participation” in the (218) 663-7281
summer issue of the Journal. You may also contact Mary Jo Tarallo, LSSM NEW ENGLAND
Chris Ellms, Bretton Woods, NH
executive director at lifes2shortmjt@gmail.com. (603) 278-3301
Tyler Fairbank, The Fairbank Group, MA
(413) 738-5500
NSAA OFFERS NEW MEMBER BENEFIT Al Fletcher, Nashoba Valley Ski Area, MA
(978) 692-3033
®
NSAA is pleased to announce that Avis and Budget ® Kelly Pawlak, Mount Snow, VT
(802) 464-4119
are two new exclusive member benefit companies for Win Smith, Sugarbush Resort, VT
(802) 583-6832
leisure-related car rentals. NSAA members choosing Avis
NORTHERN ROCKIES
or Budget for car rental needs will receive special low-ne- Tom Chasse, Schweitzer Mountain, ID
(208) 255-3032
gotiated rates, free loss damage waiver, and outstanding Kim Mayhew, Solitude, UT
(801) 534-1400
personalized services. Bill Rock, Park City Mountain Resort, UT
NSAA members may enroll in complimentary Avis Preferred Service and (435) 649-8111
Tim Silva, Sun Valley Resort, ID
Budget Fastbreak Service by visiting http://www.nsaa.org/member-home/mem- (208) 622-2042
ber-benefits/ and selecting either Avis or Budget. PACIFIC NORTHWEST
Jeff Kohnstamm, Timberline, OR
With the Avis Preferred Service enrollment, at many locations you can go (503) 272-3175
Kevin McCarthy, White Pass Ski Area, WA
straight to your car and drive off. You may also control your rental from the Avis (509) 672-3101
app, “Avis Now,” which allows you to choose your car; confirm, cancel or extend SIERRA
Tim Cohee, China Peak Mountain Resort, CA
your rental; and pick up and return the vehicle—all with one tap. Preferred (559) 233-2500
Greg Dallas, Sugar Bowl Resort, CA
members also may earn points for every qualifying dollar spent by opting into (530) 426-9000
Avis Preferred Points. Redeem your points for upgrades and optional products, Andy Wirth, Squaw Valley|Alpine Meadows, CA
(530) 584-6210
with ultimate flexibility due to no blackout dates. SOUTHEAST
Ken Hess, Massanutten Ski Resort, VA
Avis will also match your car rental status. Enroll in Avis Preferred and email Joyce. (540) 289-4094
Sowers@avisbudget.com with proof of your past rental status and for more details. SUPPLIER MEMBERS
Mark Bee, Doppelmayr USA Inc, UT
Budget Fastbreak users who rent twice now through December 31 may also (801) 973-7977
register to receive $25 in Budget Bucks. John Jacobs, Reliable Racing Supply, NY
(518) 793-5677 x226
SPECIAL COUNSEL
Tom Aicher, Cleary Shahi & Aicher, VT
(802) 775-8800
FALL 2017 | NSAA JOURNAL | 7