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CONTENTS


           EARLY WINTER 2017                                                                       FEATURES





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        PG. 22
        2016-17 NSAA NATIONAL DEMOGRAPHIC STUDY:

        SHORT-TERM DYNAMICS, LONG-TERM TRENDS
        ILLUMINATE THE PARTICIPANT PROFILE

        BY DAVE BELIN & DAVID BECHER, RRC ASSOCIATES
        The industry continues to see a continued, gradual aging trend in the visitor profile, with a corresponding decrease in the proportion of adult singles.
        Conversely, long-term growth is seen in other groups, including families, couples without kids, and empty nesters.

        PG. 40                      PG. 46                      PG. 54                      PG. 56
        THE WOODWARD                THE EVOLUTION OF            HAPPY 50TH TO NASTAR:       SPORTS ENGINE:
        WRECKTANGLE:                FACEBOOK, THE NEW           TECHNOLOGY                  NBC’S PROMOTION
        COPPER’S NEW                INTERNET                    HEIGHTENS EFFICIENCY        TO DRIVE OLYMPIC
        OBSTACLE COURSE             BY SAMANTHA RUFO            OF RECREATIONAL             VIEWERS TO
                                                                RACING PROGRAM              THE SLOPES
        BY COLIN BANE               Facebook used to be about
        Copper’s new WreckTangle facility   posting selfies and connecting   BY TOM KELLY    BY TOM KELLY
        is giving people of all ages a great   with friends from high school.   At its half-century mark,   Millions of kids throughout the
        way to test their athleticism and   Over the years the social media   NASTAR has a new timing and   country will be watching the 2018
        push themselves to the limit.   network has been quietly   scoring system—providing users   Winter Games in South Korea
        Kid-friendly, but with the capacity   incorporating an array of   with more information and access   this February. SportsEngine.
        to challenge even the most ripped   technology to expand its reach   to live timing—a new mobile-  com—a collaboration of NBC,
        adult athlete, this giant playground   and monitor the travel and   optimized website, new RFID   US Ski & Snowboard, other
        is yet another option for summer   purchasing choices of its users.   technology offering improved   snowsport organizations, and
        fun at a ski area.          Is your resort up to speed on its   data integration at resorts, and a   ski resorts—will provide that
                                    capabilities?               new badging and buddy system to   audience with a pathway for
                                                                incentivize participation.  learning how to get engaged with
                                                                                            skiing and snowboarding.
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