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NSAA OFFICERS
NSAA Distributes CHAIR
Tim Silva, Sun Valley Resort, ID
#RideAnotherDay Posters SHE WAS 5. (208) 622-2042
YOU WERE DOING 50. VICE CHAIR
NSAA member resorts will receive samples of Win Smith, Sugarbush Resort, VT
(802) 583-6832
the new #RideAnotherDay poster with their
TREASURER
safety materials mailing this year. Chosen Alan Henceroth, Arapahoe Basin, CO
(970) 513-5722
to help spread the word about the new
SECRETARY
#RideAnotherDay national safety campaign, Ken Hess, Massanutten Ski Resort, VA
(540) 289-4094
the image conveys a powerful message with PAST CHAIR
its “She was 5. You were doing 50” tagline Blaise Carrig, Vail Resorts Inc., CO
(303) 404-1800
next to the iconic image of a snow angel.
REGIONAL BOARD MEMBERS
The poster is intended to be dis-
CENTRAL ROCKIES
played in high-traffic areas such as Pat Campbell, Vail Resorts, CO
(303) 404-1809
base area lodges, in rental/retail shops, Elise Johnson was just learning to ski when an Gary DeFrange, Winter Park Resort, CO
out-of-control 23 year-old struck and killed her. (303) 316-1510
and in employee locker rooms. With Learn more at nsaa.org/safety-programs/collisions Alan Henceroth, Arapahoe Basin, CO
And remember — safe skiing saves lives.
# RI DE
support from Denver, Colo.-based Craig ANO THER (970) 513-5722
Rob Perlman, Steamboat Resort, CO
DA Y
Hospital, NSAA will send each resort (970) 871-5400
David Perry, Aspen Skiing Company, CO
two copies of this compelling poster. (970) 300-7007
(To order more, use the order form included in the mailer, or visit nsaa.org/store.) MID ATLANTIC
Arthur Berry, Camelback, PA
Recognizing there are many different places this message can be shared, NSAA (570) 629-1661 x1135
Dave Riley, HoliMont, NY
has also partnered with National Ski & Snowboard Retailers Association (NSSRA) (518) 734-4300
Chip Seamans, Windham, NY
to help get the posters into retail/rental shops that are independent of area-run shops. (518) 734-4300
NSAA sent its member resorts the safety mailer in early November. The MIDWEST
Stephen Kircher, Boyne Resorts, MI
mailer contains examples of various safety materials NSAA produces to help (231) 549-6000
resorts spread the word about safe skiing and riding. Resorts may order additional Chris MacInnes, Crystal Mountain, MI
(231) 378-2000
materials for distribution during safety month efforts and for use all season. To Charles Skinner, Granite Peak, WI |
Lutsen Mountains, MN
add a ski area logo to any of the posters or other handouts, please contact Earl (218) 663-7281
Saline at esaline@nsaa.org for customizable art. NEW ENGLAND
Chris Ellms, Bretton Woods, NH
(603) 278-3301
NSAA Partners With Craig Hospital on Safety Initiatives Tyler Fairbank, The Fairbank Group, MA
(413) 738-5500
The National Ski Areas Association welcomes Craig Hospital in Denver, Colo., Al Fletcher, Nashoba Valley Ski Area, MA
(978) 692-3033
as one of its newest members and as a significant partner supporting NSAA’s Kelly Pawlak, Mount Snow, VT
(802) 464-4119
industry safety initiatives. Win Smith, Sugarbush Resort, VT
(802) 583-6832
Craig Hospital is a world-renowned rehabilitation hospital that exclusively
NORTHERN ROCKIES
specializes in the neuro-rehabilitation and research of patients with spinal cord Tom Chasse, Schweitzer Mountain, ID
(208) 255-3032
injury (SCI) and traumatic brain injury (TBI). It is a 93-bed inpatient/outpatient, Kim Mayhew, Solitude, UT
(801) 534-1400
not-for-profit hospital that offers acute, short-term and long-term care. As a Bill Rock, Park City Mountain Resort, UT
free-standing national center of excellence, Craig has treated more than 31,000 (435) 649-8111
Tim Silva, Sun Valley Resort, ID
patients with SCI and TBI since 1956. (208) 622-2042
The partnership with Craig developed quickly as both organizations realized just PACIFIC NORTHWEST
Jeff Kohnstamm, Timberline, OR
how mutually beneficial the relationship could be. Kelli Johnson who, along with (503) 272-3175
Kevin McCarthy, White Pass Ski Area, WA
her daughter Elise, inspired the new national safety campaign, #RideAnotherDay, (509) 672-3101
was a patient at Craig during the long, difficult recovery process after their tragic SIERRA
Tim Cohee, China Peak Mountain Resort, CA
incident in 2010. Elise died after a speeding snowboarder collided with her and (559) 233-2500
Greg Dallas, Sugar Bowl Resort, CA
Kelli. To learn more about their story and how Elise inspired the campaign, read (530) 426-9000
Andy Wirth, Squaw Valley|Alpine Meadows, CA
“#RideAnotherDay: Industry Launches a Powerful Safety Initiative” in the fall issue (530) 584-6210
of the Journal (available on nsaa.org/press/publications/nsaa-journal.) SOUTHEAST
Ken Hess, Massanutten Ski Resort, VA
Jake Manley, marketing and media services manager for Craig Hospital, first (540) 289-4094
raised the idea of partnering with NSAA while filming with the Johnson family SUPPLIER MEMBERS
Mark Bee, Doppelmayr USA Inc, UT
for a video to be shown during an award presentation for Kelli to recognize her (801) 973-7977
recovery. “After initial discussions with the team at NSAA and learning how John Jacobs, Reliable Racing Supply, NY
(518) 793-5677 x226
SPECIAL COUNSEL
Tom Aicher, Cleary Shahi & Aicher, VT
(802) 775-8800
EARLY WINTER 2017 | NSAA JOURNAL | 5