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Events







        NSAA 2018 WINTER CONFERENCES

        & TRADESHOW PREVIEW



        BY EARL SALINE, NSAA DIRECTOR OF EDUCATION PROGRAMMING





        LEARNING, NETWORKING, AND SHARING IDEAS—these are all   Risk & Safety
        themes central to the NSAA Winter Conference & Tradeshow.   Sessions at the Western and Eastern shows will highlight
        To be held January 16–18, 2018, at Snowbird, Utah (Western   examples of using your website to educate your guests
        Conference), and January 30–31 at Mount Snow, Vt. (Eastern   about safe skiing and riding, as well as an Employee
        Conference), these regional shows will bring forward the best   Safety session that will address Occupational Safety and
        practices, trends, and central issues facing areas of all sizes. Not   Health Administration reporting updates and strategies for
        only will you hear from your peers and other industry experts,   managing OSHA investigations.
        there will be time to network, and get a first-hand look at the
        newest products from NSAA suppliers.                    Operations
            Featuring area managers and industry experts, session   Operations-specific sessions will focus on terrain parks and
        topics will include the following:                      expanding the recreating and activity options for your guests
                                                                to enjoy your area. In addition, the Western show will also
        Model for Growth & Conversion                           have a session specific to Alcohol Tobacco Firearms (ATF)
        Several sessions will focus on the best practices for driving   inspections and reporting related to avalanche explosives,
        trial and conversion including NSAA’s Updated Model for   and another addressing strategies for working through the
        Growth Cookbook, where you’ll learn the best practices   National Environmental Policy Act (NEPA) process.
        areas are using to bring in (and keep) new participants;
        Leveraging Partnerships and Influencers, focusing on how to   Registration for the Eastern and Western Winter Conference
        find the right partners and advocates to increase the reach of   and Tradeshows is now open. Visit nsaa.org to see a list of
        your program; and Community Outreach Programs, which    scheduled sessions and register. We look forward to seeing
        spotlights community-driven programs that are successfully   you there!
        bringing new skiers and riders to their local areas.
                                                                  NSAA WINTER SHOW SPONSORS
        Marketing & Communications                                1RISK – Use it Anywhere… and Access Your Data from
        The world of marketing is constantly evolving. Expert market-  Everywhere
        ers will share the trends and insights you can act on this season   AXESS – RFID Designed for North American Resorts
        to maximize your reach and effectiveness. Check out sessions on   Doppelmayr – Upholding a Tradition of Excellence
                                                                  for 125 Years
        Understanding the Current Market, Small Data, getting your
                                                                  Leica Geosystems – Know Your Snow
        Marketing Mix just right, programmatic advertising, how your
                                                                  Leitner-Poma of America – We Move People
        Food & Beverage operations impacts your guest overall experi-
                                                                  Liftopia – #1 in Online Lift Ticket Sales
        ence, and the legal risks hidden in your marketing efforts.
                                                                  PistenBully – The Number One Around the Globe
                                                                  PNP Supply – Simplicity. Strength. Longevity. Success.
        Human Resources                                           PRINOTH – For Perfect Pistes
        It is no mystery that staff is hard to come by, and the chang-  Safehold Special Risk – Celebrating over 50 Years in
        ing environment for businesses isn’t making it any easier   Partnership with the Ski Industry
        even if you hire them. A variety of sessions will cover this   TechnoAlpin USA – The Snow Experts
        topic, including Modern Workplace and Employment Law,     Ultra-tech™ Lighting – Light Up Your Profits
        Leadership Development, and Recruiting and Retention.     Wiegand Sports GmbH – Experience the Best



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