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NBC Sports will use multi-platform promotion to direct forward to doing our part to help US Ski & Snowboard grow
kids and their parents to SportsEngine.com. Once there, its sport during the Olympics and throughout the year.”
users can search the database for local US Ski & Snowboard US Ski & Snowboard clubs, participating NASTAR resorts,
clubs and ski resorts, learning more about the organization and all NSAA member areas will have an opportunity to refine
and how they can get involved with the sport. It’s an espe- their online profiles to offer special introductory opportunities to
cially good opportunity for NASTAR resorts, where kids can help capture new sport participants. Resorts and clubs will be able
go directly from watching Lindsey Vonn win gold to racing to log in to SportsEngine and claim their database listing. Once
themselves that weekend. validated, they can update information and add special offers.
“The Olympics are a powerful motivational tool for Data for US Ski & Snowboard clubs and NSAA resorts
youth,” said US Ski & Snowboard President and CEO Tiger is being updated into the system in November. For the first
Shaw, himself an Olympian. “The platform provided by time ever at a Winter Olympics, NBC will broadcast all of
NBC and SportsEngine is a remarkable tool for us, as an its Olympic programming live across all time zones. Whether
organization, and for our entire industry.” daytime, primetime or late night, all US viewers will be able
Spots for the program were taped last April when 50 US to watch NBC’s coverage of the XXIII Olympic Winter
skiers and snowboarders went to NBC’s promotional shoot Games from PyeongChang at the same time. Competition
in West Hollywood. Those promotions will run on NBC’s begins on Thursday, February 8, 2018, and the Opening
broadcast and digital channels during the Winter Games, Ceremony takes place on Friday, February 9.
directing viewers to SportsEngine.com to learn more. “Right now our focus is on going to PyeongChang
“Since the launch of SportsEngine.com in June, close and providing the best opportunities for our athletes to be
to a million users have come to the site looking for sporting successful,” said Shaw. “But we’re also excited to bring new
activities for their children,” said SportsEngine CEO Justin kids into our sports so they can enjoy the thrill of skiing and
Kaufenberg. “Interest in the SportsEngine youth sports direc- snowboarding. And maybe they’ll be a part of our Olympic
tory has been incredible and it is growing quickly. We look team in 2026 or 2030.”

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EARLY WINTER 2017 | NSAA JOURNAL | 57