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calling, and even the ability to share selfies of your VR mem- bottom line.
ories on Facebook. So, where do you go to stay up to date? Unfortunately,
Eventually, resorts should be able to create their own there’s no one place on the web or even in Facebook’s own
virtual destination where guests could experience the resort platform. Most Google searches yield a surprising lack of
prior to visiting (although full details of how this will be information. Perhaps Facebook is trying to quietly take over
accomplished are not yet available). the world right under our noses after all.
Also, it’s easy to create an identity that represents the
real “you” in Facebook Spaces. This helps people recognize Further Reading
you and makes VR feel more like hanging out in person. • To stay current on technological developments and
other important news at Facebook, visit the Facebook
:PNUPUN 6Ɉ Business News Blog at https://www.facebook.com/
I read somewhere that Facebook estimates people spend business/news.
about an hour a day on the site. The company clearly wants • For a more technical description of ongoing projects and
to consume all 24 hours of a person’s day (and perhaps developments at Facebook, visit https://code.facebook.
that’s not as far-fetched as we’d like to think, given soci- com/projects.
ety’s growing addiction to technology). In light of all these
developments—and all those we didn’t even mention (Instant Samantha Rufo is president of nxtConcepts Marketing Media,
Articles, Watch TV, Video Chat Devices, etc.)—the company where she has successfully managed hundreds of marketing
seems to be well on its way to achieving its goal. campaigns using both traditional and new media. In
There may be many challenges in Facebook marketing addition to working with clients, she is also a published
strategies, but there are also many opportunities. Staying author, an active and outspoken public speaker on interactive
open to new things and taking the time to learn about marketing and new technology, and a longtime volunteer for
them can have a direct and positive impact on a resort’s a variety of local, regional, and national organizations.

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52 | NSAA JOURNAL | EARLY WINTER 2017