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Figure 1
Average Gross Revenue
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’07/’08 ’08/’09 ’09/’10 ’10/’11 ’11/’12 ’12/’13 ’13/’14 ’14/’15 ’15/’16 ’16/’17
Figure 2
EBITDA per Downhill Snowsports Visit
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’07/’08 ’08/’09 ’09/’10 ’10/’11 ’11/’12 ’12/’13 ’13/’14 ’14/’15 ’15/’16 ’16/’17
The 2007-08 to 2012-13 period saw the average revenue The 2006-07 to 2011-12 period exhibited a basically flat
per ski area figure fluctuate between about $23 and $25 pattern in EBITDA per visit, hovering at around $18 to $20 per
million; the growth in total revenue has occurred since the visit. Since that period, significant increases have been recorded
2012-13 season, rising by 39.4 percent since that time. for EBITDA per visit. Growth has been especially strong in the
The average total revenue figure is an important past three seasons, increasing 14.9 percent in 2014-15, 10.2
metric tracked in the Economic Analysis survey and percent in 2015-16 and 15.9 percent in 2016-17.
demonstrates the success ski areas have enjoyed in driving
top-line revenues. Long-Term Increases in Departmental
Revenue per Visit
Long-term Growth in EBITDA Related to the growth in total gross revenue is the
per Downhill Snowsports Visit increase that each department has experienced on a per-
Over the past decade, the level of EBITDA per downhill visit basis over the past decade (figure 3). In terms of per-
snowsports visit has increased from $20.75 in 2007-08 cent change, snowplay revenue per visit has climbed the
to $35.26 this past season (figure 2). This performance most, up 103.7 percent since 2006-07. (Though it rep-
represents an increase of 70 percent over the 10-year resents the smallest individual department; the average
period, or a compound annual growth rate of 6.1 per- figure is up from $1.36 nine years ago to $2.77 per visit
cent annually. in 2016–17.)
SPRING 2018 | NSAA JOURNAL | 47
