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Convention

NSAA’S 2018 NATIONAL CONVENTION &

TRADESHOW TAKES TO THE BEACH

BY EARL SALINE, DIRECTOR OF EDUCATION PROGRAMMING

NSAA’S NATIONAL CONVENTION and Tradeshow May 3–6 in • NSAA’s Demographic Study—Digging into the detail
Marco Island, Fla., will be the perfect place to connect with of the annual NSAA Demographic Study, this session
your peers and reflect on the season past as you plan for the will particularly focus on understanding young fami-
next. With wide sandy beaches and warm sunny skies, the lies and the importance of women to growing the skier
JW Marriott Marco Island is the ideal place for a relaxing and rider population.
pause after the season. The 2018 Convention will give you the You won’t want to miss this chance to spend time
chance to discuss the new and different ideas that are trend- and get in on these and other important discussions with
ing in the industry and learn about the upcoming trends and your industry peers and enjoy the beautiful Gulf Coast in
issues that will and are impacting areas of all sizes. late spring.
Featuring area leaders, industry experts, and other sub-
ject matter experts, education sessions will give you the nec- Visit nsaa.org for information on registration and res-
essary insight and analysis of relevant issues affecting areas ervations for the 2018 NSAA National Convention and
now and those on, and just over, the horizon. Tradeshow. We look forward to seeing you in Marco!
Here are some of the sessions on the agenda this year:
• The Secret Life of Your E-Commerce Data—
Understanding the depth and detail contained in your
transaction data and how to use it to your advantage.
• The Next Generation of Leadership Training—
Best practices for developing new leaders within your
organization.
• Omni-Channel Strategies—This session will dive Heated Ski Lockers
into three case studies of areas that have effectively
embraced an omni-channel strategy to evolve their
brands, increase year-round revenues, and grow their
total market. • Lock-in your customers
• Expanding the Mountain Playground —With modern
guests’ expectations for a mountain experience chang-
ing, areas are facing the need to evolve beyond the tra- • Payback in one season
ditional resort activities. Explore the new and different
activities areas of all size are offering to attract and
bring back new guests. • Differentiate your resort
• A Year in Review—This legal update will discuss the
incidents and litigation that areas are facing around
the country. • Worldwide market leader
• Building a Culture of Safety—Who is responsible for
safety at your area? With every incident that hits the
news, the spotlight gets brighter on areas and their • Increase resort profitability
safety practices. This panel of area GMs will discuss
how they have turned safety into a company-wide ini-
info@steurerpacific.com
tiative that begins at the top.

52 | NSAA JOURNAL | SPRING 2018