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Drifts
The new guidelines expand on the
10 essential points from the origi-
nal version, with updated strategies
and tactics that are verifiably mak-
ing a difference.
The Cookbook follows the
NSAA Releases New Conversion Cookbook beginner’s journey through each
NSAA has revamped the Conversion Cookbook with cur- key phase of his/her introduction
rent, expanded best practices that ski areas can use to to snowsports, everything from
attract people to the sport and make it easier for them pre-arrival to the area’s follow-up. Topics include calculating
to become lifelong skiers and riders. Much of the con- the resort’s beginner conversion rates; best practices for rental
tent in the new version is based on research from NSAA’s strategies, snow school operations, staffing, and training; uti-
Beginner Conversion Study conducted by RRC Associates lizing the Learn to Ski and Snowboard/Bring a Friend initia-
of Boulder, Colo. tives; and leveraging influencers and partnerships.
NSAA’s original version of the Cookbook was conceived in Available in electronic form on the NSAA website, the
2001 (and revised in 2009) as part of the Model for Growth Cookbook contains downloadable links and templates that
blueprint for converting beginners into committed enthusiasts. areas can customize for their own needs, and is a living

NSAA DATE KEEPER
MAY 3–6: NSAA National Convention & Tradeshow, Marco Island, FL JUNE 4–6: Downhill Bike Park Summit, Angle Fire, NM
MAY 7–10: Rocky Mountain Lift Association (RMLA), JUNE 18–20: Intermountain Ski Areas Association Annual
Grand Junction, CO Convention, Big Sky Resort, MT
MAY 15–18: Ski Area Vehicle Maintenance Institute (SAVMI), AUG 20–23: MSAA Summer Meetings & Tradeshow,
Grand Junction, CO Devil’s Head Resort, WI

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4 | NSAA JOURNAL | SPRING 2018