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Boosting our social media presence was a priority this One of the best examples of how to use LSSM/BAF
year. As of the first full week in February our Facebook effectively is from Ski New Hampshire, whose strategy this
Fan Page was up 59.4 percent, our (Learn2skiBoard) year was not only to collaborate with national efforts but also
Twitter account was up 35 percent, and our Instagram coordinate with their individual member resorts to make it
account was up 4 percent. Google PLUS and YouTube very easy for newcomers to find beginner lesson information.
accounts were up slightly also. Budget constrains limit Their plan and execution can serve as a model for others.
video production options so efforts are concentrated on Here are some snapshots from the LSSM events held
recycling existing videos. across the country during January 2018.

Loon offered a lesson/lift/rentals package for $39. Courtesy of Loon Mtn Recreation Corp

1 This little boarder makes big strides at LOON
MOUNTAIN, NH, during LSSM. For older kids,

B R I N G A F R I E N D | W O R L D S N O W D A Y | S K I N H W E E K E N D
Courtesy of Swain Resort 3 MT HOOD MEADOWS, OR, offered a

2 SWAIN RESORT, NY, offered special pro- first-timer’s lesson package with the option of
grams for families new to the sport, keeping purchasing the Rossignol skis or Burton board
things simple and affordable. they learned on for only $299.

BRING A FRIEND WEEKEND
WORLD SNOW DAY
SKI NH WEEKEND

4 SKI NEW HAMPSHIRE enclosed flyers pro- Courtesy of Ski New Hampshire
moting LSSM into goodie bags for attendees
of the Boston Ski & Snowboard Expo, and dis-
SkiNH.com/Learn
played a larger version at the bar to ensure maxi-
mum exposure.

Photo courtesy Windham Mountain Resort

5 WINDHAM MOUNTAIN, NY, used LSSM to
promote discounted learning offers and also to 6 Throughout January, Idaho’s SILVER MOUNTAIN offered a beginner lift/lesson/rentals package for
tout its new Terrain Based Learning program. adults ($56) as well as youths ($41).

SPRING 2018 | NSAA JOURNAL | 61