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Growing the Sport

B R I N G A F R I E N D | W O R L D S N O W D A Y | S K I N H W E E K E N D

7 Things get official at Massachusetts’ WACHUSETT MOUNTAIN, where Rep. Kimberly Ferguson reads
a proclamation from Governor Charlie Baker’s office declaring January 5 as Massachusetts Learn to Ski &
Snowboard Day. Andrew Santoro/Wachusett Mountain, Courtesy Ski New Mexico, Courtesy Michigan Snowsports Industries Assoc

8 The governor of NEW MEXICO, Susana
BRING A FRIEND WEEKEND
Martinez, signed a similar proclamation declar-
ing January as “Learn a Snow Sport Month,” 9
WORLD SNOW DAY
as did Rick Snyder, the governor of MICHIGAN,
with “Discover Michigan Snow Sports Month.”
SKI NH WEEKEND

SkiNH.com/Learn
11 Longtime LSS/BAF ambassador HEIDI
ETTLINGER distributes LSSM stickers along with
water bottles and bags emblazoned with the 12 Organizers of the BOSTON SKI & Courtesy of Ski New Hampshire
10 Among other LSSM offerings, OAK “Humans Were Never Meant to Hibernate” logo Courtesy of Heidi Ettlinger SNOWBOARD EXPO included a plug for the
MOUNTAIN, NY, partnered with a local ski shop at the Winter Jam held at the NYC Winter Jam in Bring A Friend initiative in an email blast to
to offer a free learn-to lesson for all of the shop’s Central Park. Ettlinger is a member of the PSIA all expo attendees, with links to the LSSM/
rental lease holders. National Team. BAF website.

13 MOUNTAIN CREEK in New Jersey kicked off
the month with their third annual Largest Lesson
Day on January 5. Despite arctic cold temps
that blanketed the Northeast around the New 15 SNOWBASIN RESORT partnered with SKI
Year and suppressed visitation, the resort was UTAH on a $49 lift/lesson/rentals package for
still able to introduce nearly 100 new skiers and Courtesy Mountain Creek Resort first-time skiers/boarders aged 15 and older
snowboarders through their free lesson offer- Courtesy of Lookout Pass for the day of January 27. Heavily promoted on Courtesy Snowbasin Resort
ing that day. The entire LSSM campaign was sup- 14 Guests who completed the Learn to Ski/ social media outlets, the offer correlated with the
ported with billboard, radio, digital, and paid Ride in 3 Days package at LOOKOUT PASS, ID, resort’s annual Winter Carnival, culminating with
social advertising. received a season pass for the rest of the season. a fireworks display.

62 | NSAA JOURNAL | SPRING 2018