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Something's Brewing Partner
AN INTERVIEW WITH...
ROB ABRAHAMS
Rob Arbrahams, Managing Director
of Jaguar Espresso Systems
How has 2025 been for JES? Were
there any surprises?
I”t’s been a really positive start to the
year — both the close of our last
financial year and the beginning of
our new one. We were slightly
surprised by the strength of our
machine and equipment sales, given
the challenges the coffee shop and
hospitality industry has faced with
rising green coffee prices and
increasing employment costs.
“What wasn’t surprising, however, is
the resilience of the market and the
entrepreneurial spirit of our
customers.
BSA Member
“One of the most pleasing aspects of
2025 has been the close partnerships
we’ve developed with our suppliers.
Those relationships continue to grow
stronger, with a unified focus on
helping our customers succeed —
recognising that a sale is only truly
complete once they’ve successfully
served their own customers.
How do you help businesses cater
to the consistent rise in demand
for high-quality coffee?
“We are focused on helping our
customers service and expand. That
means offering an ever-evolving
product range, developing brands
that stand out, and holding stock
that gives customers the flexibility to
move quickly. Today, we offer over
40,000 products — more than half of
which are available from our £3m+
stockholding for next-day delivery.
“We’ve also introduced services like
our AI image recognition and product
search tool, which has been a real
game changer. It helps partners
quickly identify tricky machine parts,
reduces ordering errors, and
ultimately saves time and cost — all
of which keeps their businesses
running smoothly. Add to that our
Shopify app connector, which allows
customers to seamlessly integrate
our products into their own e-
commerce sites, and we’re making it
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