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Something's Brewing Partner BSA Member
I also enjoy how casual and What do you think 2026 will bring?
collaborative the industry is (though And what about the upcoming
it did take me a while to get used to Christmas season — more
wearing jeans to the office!) For flavoured lattes?
example, at the Brighton Coffee
Festival, we promoted the Eureka I’m optimistic about the Christmas
brand with Barista Benji (UK Latte Art period for the UK coffee sector. Many
Champion) and Caravan Coffee of our customers are upbeat about
Roasters. I was amazed at the depth the months ahead, despite wider
of knowledge people had about the challenges. That optimism speaks to
machines, the blends, and even the strength and resilience of the
Benji’s social media posts. That kind market. We’re already discussing
of engagement is what makes this Black Friday and Christmas
market so strong.” promotions with partners, which is a
great sign.
Any advice for executives looking
to move up within this “As for 2026, I wouldn’t call it “wild,”
competitive industry? but I think one of the strengths of
this industry is its stability — built on
“First and foremost, believe in what a product millions love every day.
you do. Passion is a huge driver of That said, we’re seeing constant
success. If you wake up every day experimentation with flavours and
thinking, “just another day at work,” formats, some more popular than
you might be in the wrong role. Work others! What’s remarkable is how
is a major part of our lives — make quickly new trends can take off —
sure it’s something you’re proud of. like the rise of Matcha drinks. At
Surround yourself with great people. Jaguar, our role is to help customers
Having the right team in the right seize these opportunities, which is
roles makes every challenge easier, why we’re developing new ranges to
and ultimately drives success. I see support them.”
my role as creating an environment
where people have the tools and
support to flourish, because when
they succeed, so does the business.
“Communication is also critical. I like
to hold regular “Town Hall” meetings
so everyone — regardless of role —
understands the direction we’re
heading in and feels empowered to
raise concerns or share ideas. Some
of the best ideas are the simplest,
and they often come from the
ground up.
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