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AUGUST. 2021 | VOL. 19
A Fine Result for the Damn Fine Café
Sophia Charalambous of The Damn Fine Café How Do You Maintain A Top Rank On
was recently announced as the lucky winner of a TripAdvisor?
competition that offered entrants the chance to
win a brand new Gaggia Milano professional Lichfield is renowned as a tourist and retail
espresso machine. destination, and there is a lot of choice
available for those seeking out good food
“I really didn’t expect to win, but I decided to and drink, and Sophia added: “It’s crucial for
enter as I had nothing to lose!” explains Sophia us to continue to find ways to stand out
Charalambous, owner of the Damn Fine Café. from the crowd. We’re proud of our top
“The timing couldn’t have been better; I had rating on TripAdvisor, and so La Precisa will
inherited my espresso machine when I bought open up more avenues for us to achieve
the café just over three years ago. It had been this. I’m busy planning what to offer
showing signs of age for a while, so I knew I was customers to maintain current levels of
going to have to invest sooner rather than later.” trade after the peak summer season ends. I
think there’s scope for us to develop our
The Damn Fine Café is one of Lichfield’s most “coffee and cake” options. It’s a really exciting
popular cafés, with a large seating area inside as time for us!”
well as tables on the pedestrianised street for
customers to enjoy a continental-style terrace The red machine makes a bold impact and
experience. The café boasts a strong reputation really stands out on the counter, with
and has many regulars who are offered an regular customers commenting on how
extensive menu of hot meals, snacks and sweet fantastic it looks. It’s not just the
treats – and of course hot drinks. Now taking customers who are impressed, the staff
pride of place on the serving counter is La are too. Sophia comments: “It’s given my
Precisa – its bold red side panels and distinctive team a renewed sense of pride in their
mirrored front providing the perfect backdrop work, and they’re loving using it.”
as customers place their order.
Supporting Independent Businesses
As Craig Jukes, Evoca’s Sales Director
points out, the Gaggia brand fits perfectly
in a bustling setting like the Damn Fine
Café: “It’s great that we’ve been able to
help the Gaggia name re-establish itself in
this manner. We were very clear that our
aim was to support the hospitality sector
at the precise moment it was allowed to
trade somewhat normally again.
