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                                                                     NOVEMBER / DECEMBER . 2021 | VOL.22

          Manchester Revealed to Have More Coffee

                                        Shops than Milan



        Did you know…                                          Our research shows that Manchester has
                                                               almost double the amount of coffee shops
        Manchester Revealed to Have More Coffee                than the city viewed as the birthplace of

        Shops than Milan!                                      espresso (235 in Manchester compared to
                                                               144 in Milan).


                                                               Moreover, the major North West city ranks
                                                               up over four times as many Google search
                                                               results and more than 11,500 Instagram
                                                               social media mentions than the Italian city. In
                                                               fact, the only metric Milan beats Manchester
                                                               on is TripAdvisor mentions, due to its
                                                               attractive tourism offering.


                                                               While the two cities might seem worlds apart,

        While it’s been recognised for a number of             Manchester actually has a lot in common
        years that the UK has a burgeoning coffee              with Milan. Both locations are in the north of
        scene, few could have predicted just a few             its country and are the second most
        years ago how well-loved coffee and our                populous urban areas after London and
        coffee shops would become. However, some               Rome, respectively.
        recent research has shown just how much
        this drink has become part of our popular              Craig Jukes, Sales Director, Evoca UK, said: “It
        culture.                                               might be hard to believe - but Manchester
                                                               officially has more coffee lovers than the
        Manchester has more coffee shops than the              world’s espresso capital, Milan.

        home of the coffee shop revolution, Milan
        Coffee lovers in Manchester are also more              “Coffee shops have become such an intrinsic
        vocal about their love of the caffeinated              part of British culture providing a calm and
        beverage than their Milanese counterparts,             relaxing atmosphere for friends, families and
        ranking up more than 14,500 Instagram                  colleagues to meet, work and socialise, as
        mentions                                               well as indulging in great tasting coffee.”
                                                               Looking at the UK, Manchester ranks second

        In the UK, research has found that                     as the best city for coffee lovers to visit, after
        Manchester is the UK’s top coffee shop hot             London and ahead of Birmingham. To
        spot outside London.                                   compile the league table, Gaggia Milano
                                                               analysed 15 major UK cities comparing the
        Manchester has been officially recognised as           number of coffee shops on Google Maps,
        having more coffee shops and coffee lovers             overall Google mentions, Tripadvisor reviews
        than Milan, the home of the world’s coffee             and Instagram hashtags to identify the best

        shop revolution.                                       places to visit for coffee lovers.
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