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Celebrating their 30 th
anniversary year, Jaguar
Espresso Systems introduces
their new Sales and Marketing
Director, Colin Morrison
What stood out to me is their
Q: Tell us a bit about yourself commitment to being a true partner to
I've been working in the coffee industry since their customers, not just a supplier.
There's also an exciting energy here – a
2007 and have been fortunate to work across drive to evolve, explore new ideas and
different parts of the sector – from large keep innovating. That's something I
international brands like Tchibo Coffee wanted to be part of, and I believe my
International to leading UK Roaster Matthew experiences can help.
Algie, and most recently, an independent
pioneer, Small Batch Coffee Roasters in Q: What opportunities or
Brighton. I've always been drawn to the
balance of craft and business in coffee –people challenges do you see
are so passionate about coffee, and the for coffee roasters and
community around it is so inspiring. As an wholesalers?
industry, we grow and ride the challenges There's a huge opportunity, but also
together, and for me, that's what makes it such complexity. Customers are more
a joy to work in.
knowledgeable and demanding than
Q: What attracted you to join ever – they want quality, sustainability,
and a story behind the cup. That puts
Jaguar Espresso? pressure on roasters and wholesalers
Jaguar Espresso is a name I've known and to differentiate and constantly innovate
respected for a long time. They're celebrating (with lean teams). Supply chain
30 years for a reason – they've built a pressures and equipment upkeep are
reputation for trust, reliability, and deep also real challenges, especially as
understanding of the industry. There are operations scale. That's where a
exceptional partnerships with brands like Brita partner like Jaguar Espresso can really
Professional, Marco, Eureka Coffee Grinders, add value – helping to simplify
Puly Caff, Rhino Coffee Gear and IberItal, to complexity and keep businesses
name a few. running smoothly.
MAY/JUNE. 2025 | ISSUE 42
