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Q: Jaguar Espresso has a
great reputation partnering

with field service technicians

– why is that?

Because we understand just how critical they
are to the success of the coffee industry. Tech
teams are the people who keep the machines –
and the cafés/hospitality businesses – running. Q: How much growth
Jaguar has built strong relationships with them potential do you see for
by providing quality parts, fast delivery, and
expert support. It's not transactional – it's a Jaguar Espresso over the
partnership. We're here to make their job next five to ten years?
easier, and that mutual respect has created a The potential is significant. Jaguar
loyal and growing network. We're moving already has a fantastic foundation –
quicker than ever before, listing over 10,000 strong customer relationships, deep

new parts since the start of the year, consistent product knowledge, and a trusted brand.
technical drawings for all machines and about But there's room to grow in every area –
to launch our new "Shop By Image" feature – expanding our product range,
embracing AI to enable engineers to locate a deepening partnerships, embracing
spare part from a photo quickly. digital tools and AI, and supporting more
roasters, wholesalers, and service
Q: How would you describe partners across the UK. My role is to

the current state of the UK help unlock that potential, and I
genuinely believe the next chapter will
coffee industry? be one of the most exciting yet.
It's dynamic and resilient. Despite commodity
and economic challenges, coffee culture in the
UK continues to grow, and we must remember
that. Independent cafés thrive in new formats,

and consumers still value quality experiences.
But competition is fierce, and businesses need
to be agile. There's a strong emphasis now on 12, Albury Close
sustainability, equipment innovation, and
operational efficiency, which creates both Reading, Berkshire RG30 1BD
challenge and opportunity. www.jesuk.com

MAY/JUNE. 2025 | ISSUE 42