Page 18 - APPD_Something's_Brewing_Mar_Apr'25(11Apr25)
P. 18

BSA Member
                                                                          Samantha Scoles, Sales Director
                                                                         at BRITA Professional and
                                                                         qualified water sommelier,
                                                                         added: "This year, we look
          Mother Espresso, last year's winner, was                       forward to celebrating more
         celebrated for its creative use of surplus                      coffee shops that not only serve
         products, such as brewing kombucha from                         great coffee but also contribute
         coffee leaves. A representative from                            meaningfully to their
         Mother Espresso said, "We were incredibly                       communities. Last year's entries
         pleased to be nominated, to then go on to                       were incredibly inspiring, from a
         win was a very happy surprise! We've                            roastery helping to support
         always strived to create a unique                               prison leavers with skills to a café
         experience for our customers, and the                           supporting female-owned
         award is a fantastic validation of the hard                     roasteries. We are excited to see
         work and passion we’ve all put into it."                        the creativity and versatility of

                                                                         this year’s entries."

             We've always strived to                                      "We are proud to continuously
                                                                         support the industry, not only
                    create a unique                                      through Grounds of Innovation,

                  experience for our                                     but by also delivering
                                                                         exceptional-tasting coffee
           customers, and the award                                      through our market-leading

           is a fantastic validation of                                  filtration technology. This
                                                                         ensures that businesses can
           the hard work and passion                                     consistently provide their

                 we’ve all put into it.                                  customers with a top-tier
                                                                         experience while protecting their
                                                                         coffee machines day in and day
                                                                         out."
          The 2025 competition winner will receive
         an exclusive latte art masterclass with                         To find out more and to enter this
         award-winning barista, Ben Lewis, a                             year’s competition, visit:
         sensory session with a BRITA water                              brita.co.uk/grounds-of-
         sommelier, a BRITA bundle featuring a                           innovation-2025
         year’s supply of filters, and a premium
         coffee package from Carnival Coffee
         Roasters. The winner will be revealed on
            th
         15  September.
          The top three finalists will win a PURITY C
         iQ filter from BRITA, the world's first data-
         driven, intelligent filtration system
         designed to ensure cafés deliver
         consistently great-tasting coffee. All top
         10 finalists will receive a Grounds of
         Innovation winner's plaque to display in
         their premises.



                                                                         MARCH/APRIL. 2025 | ISSUE 41
   13   14   15   16   17   18   19   20   21   22   23