Page 21 - APPD_Something's_Brewing_Mar_Apr'25(11Apr25)
P. 21

Highlighting Tea
         Speciality Tea                                                                    BSA Member

         Described &


         Defined




          Using the Cambridge 5S* system, a
         speciality tea is one that scores a minimum
         of 10 points on the 25-point scale and has
         a proven impact story.



             These are teas well above mainstream
             quality, premium or even luxury. They
             are selected for their exceptional
             aroma, taste, appearance, and impact
             & terrior.
             More than that, the speciality tea
             movement encompasses the                                                                     LOOK
             philosophy, deep love and inspiration                                         Leaf and experience
             that creates an elevated experience
             throughout the tea journey from crop            5S* Quality                  EXPERIENCE/TASTE
             nurturing to cup preparation,                   & Impact                   Aroma, Flavour, Texture
             presentation and enjoyment.                     Articulation                              and finish
             Speciality teas include all types made
             from the tea plant as well as botanicals        CONSUMER
             and infusions.                                  FACING                                        FEEL

             What makes the offering special is that                                        Doing good impact
             it is grown and made, selected and
             crafted and served with the highest                      In addition to the visual and in-cup
             degree of quality, expertise, passion                   quality assessment, teas are also
             and care.                                               assessed for terroir and impact to

                                                                     complete the speciality consumer
         So, I took it upon myself to describe and                   expectation check and assurance.
         define Speciality teas as a starting point
                                                                      While I am not the industry
          At the time, I was blissfully unaware of the
         SCA scale. Believe it or not, I wasn't a                    spokesperson or authority on
                                                                     standards, I have tried to guide
         complete non-coffee person. However, it
         is not surprising that I developed a very                   things in a way that helps consumers
                                                                     navigate the murky waters of teas
         similar concept for tea.
                                                                     known as "speciality teas".
          Based on five consumer-led desirable
         attributes of tea, the Cambridge 5* System                    In mainstream tea assessment, we
         is a 25-point scale that grades all teas into                focus on expert tasting. For
         five categories: Leaf, Flavour (including                    speciality teas, I chose to focus on
         aroma), Cup appearance, Texture, and                         the consumer—what does she/he
         Finish.                                                      desire in a fine tea?



                                                                         MARCH/APRIL. 2025 | ISSUE 41
   16   17   18   19   20   21   22   23   24   25   26