Page 24 - APPD_Something's_Brewing_Mar_Apr'25(11Apr25)
P. 24

BSA Member
                                                                             Most small roasters work with
                                                                            tighter budgets and have less
                                                                            operational flexibility. They
                                                                            may not have the resources to
                                                                            bulk buy or use sophisticated
                                                                            forecasting tools. Even a small
                                                                            rise in the price of green coffee
                                                                            forces a rethink in pricing,
                                                                            production, and sourcing
                                                                            strategies.

          Simon Speed-Andrews from Cornish Coffee                            Simon added, "Cornish Coffee
         looks at the impact of the coffee price                            has the buying power of a
         explosion.                                                         larger operation in terms of our

          Unpredictable weather patterns, including                         core coffee business, but we
         severe droughts in Brazil and Vietnam, two of                      also manage three small,
         the world's largest coffee-producing                               regional roasteries producing
         countries, reduced coffee yields, disruptions                      speciality hand-roasted
         to the supply chain, geopolitical instability,                     blends."
         potential trade tariffs, and increasing demand                      "For our 'Hand Roasted'
         have pushed the price of green coffee beans                        ranges, we buy in smaller
         to record levels.                                                  quantities to reflect batch

          To put this in perspective, wholesale prices                      sizes and to help maintain
         for Arabica coffee beans have risen by 80%                         quality control, ensuring our
         since the start of the year and are currently                      coffees achieve their full

         hovering around a 10-year high at $4 per                           flavour profile. So yes,  we feel
         pound.                                                             the pain too as we are also
                                                                            affected by the price hikes the
         "For small, independent roasters, these rising
         costs aren't just figures on a trading screen,                     industry is experiencing."
         they affect every kilo of coffee sold and the

         long-term sustainability of their business,"
         Simon explained.

         The Impact on Small Roasters
         Large companies lock in long-term contracts
         to hedge against price fluctuations, whilst
         small-scale roasters usually buy green coffee
         beans on the spot market, leaving them
         exposed to sudden price hikes and facing a
         difficult choice: absorb the extra costs and
         accept lower profit margins or pass the
         increase on to customers.

          Simon continued, "It's a tough call. Increase

         prices and risk losing customers, or opt for
         lesser-quality green beans and risk damaging
         the reputation of a speciality coffee brand."



                                                                         MARCH/APRIL. 2025 | ISSUE 41
   19   20   21   22   23   24   25   26   27   28   29