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BSA Member
Professional Spotlight
WHAT IS The future of coffee pricing
and the future of coffee are
THE FUTURE not necessarily the same thing,

yet they are inextricably

of Coffee? entwined. Coffee will not go
away, but it won't get cheaper

The sustainability of coffee encompasses two either, it seems.
key aspects: environmental sustainability and I am in the early stages of
economic sustainability. For more than ten understanding the global green
years, I have commented in my classes that if coffee market; there are far
coffee were grown in Europe, I would not be more knowledgeable people
able to afford to buy a cup on the high street. out there with much more to

The true cost of a cup of coffee is difficult to say on these topics than I do.
assess because we need to account for every However, this does not mean
instance the coffee is handled by human that my questions and
hands. After my visit to origin last summer in curiosities are invalid. I would
Tanzania, I realised I had grossly encourage everyone to look
underestimated the amount of effort and beyond the headlines.
resources required to bring our beloved green Thank you to Tim Sturk for
beans to the UK.
writing this article and he can
On March 31, 2025, a story aired on CNN’s be contacted at Aimers Coffee
‘Off Script’ program about climate change & Tea either by email at
and prices, which I found interesting. Take a tim.sturk@aimers.co.uk.
look for yourselves: https://bit.ly/timsturk.

What interests me is that, while we observe
environmental changes at the origin,
seasoned coffee buyers with 20 years or more
of experience claim that these changes are
more attributable to the cyclical nature of
agriculture than to climate change.
Aimers Coffee & Tea
Identifiable patterns from coffee farms show 7 Faraday Street,
that every few years, there is a decline in Dundee, DD2 3QQ
yield, as the plants' get tired' and need to sales@aimers.co.uk
rejuvenate themselves. Farming evidence
supports this; over time, there is a natural

depletion of nutrients in the soil, which
affects yields. This is widely acknowledged.

What stock markets, speculators, and traders
see is NOW, and they base their decisions on
how to make the most money NOW. Social
media and the global economy are fuelled by
rumours and hearsay. The damage is done
simply by saying 'it's a problem,' even if it
isn't.

MARCH/APRIL. 2025 | ISSUE 41