Page 14 - Agora Course Selection 2017-2018 Final_Neat

ART022: Foundations of Music B understanding of marketing principles and techniques. By
This course will explore how music interacts with society, the end of the course, they will developed their own
ultimately shaping the way we view and engage with the comprehensive marketing plan for a new business
world around us. Students will examine music from its Course Length: One semester
creation to how it is interpreted by the mind. The course Suggested Grade: 11-12
provides an interdisciplinary look at the cognitive aspects of Prerequisites: Marketing I
music, as relating to aesthetics, appreciation, and
therapeutic means of learning. Major topics include: Love BUS071-DYN: Advertising & Sales Promotion
and Loss, Performances, Virtuosity, and Remixes and What comes to mind when you think of marketing? Does a
Covers. favorite commercial jingle begin to play in your head? Or do
Course Length: One Semester you recall the irritating phone call from a company trying to
Suggested Grade: 10-12 sell you software you already have? No matter what your
Prerequisites: There are no prerequisites for Foundations of feelings are about it, there’s no denying the sheer
Music B however this course serves as a prerequisite for magnitude of the marketing industry. Every year companies
Music Appreciation. spend $200 billion promoting their products and services—
Special Note: This course qualifies as a Humanities course. and that’s in the United States alone! Experts estimate that
It will appear as CS-Performance Studio in your courses. by the time you turn 65, you will have seen nearly 2 million
TV commercials, not to mention radio ads, billboards, and
Business online advertisements. You’re familiar with what it’s like
on the receiving end of a company’s marketing efforts, but

what’s it like on the other side? In this Advertising and Sales
BUS030: Personal Finance Promotions course, you’ll learn how marketing campaigns,
In this introductory finance course, students learn basic ads, and commercials are conceived and brought to life.
principles of economics and best practices for managing You’ll meet some of the creative men and women who
their own finances. Students learn core skills in creating produce those memorable ads and commercials. And you’ll
budgets, developing long-term financial plans to meet their discover career opportunities in the field to help you decide
goals, and making responsible choices about income and if a job in this exciting, fast- paced industry is in your future!
expenses. They gain a deeper understanding of capitalism Course Length: One semester
and other systems so they can better understand their role Suggested Grade: 11-12
in the economy of society. Students are inspired by Prerequisites: None
experiences of finance professionals and stories of everyday
people and the choices they make to manage their money.
Course Length: One Semester
Suggested Grade: 11-12
Prerequisites: None

BUS060: Marketing I
Students find out what it takes to market a product or
service in today’s fast-paced business environment. They
learn the fundamentals of marketing using real-world
business examples. They learn about buyer behavior,
marketing research principles, demand analysis,
distribution, financing, pricing and product management.
Course Length: One semester
Suggested Grade: 11-12
Prerequisites: None

BUS070: Marketing II
Students build on the skills and concepts learned in
Introduction to Marketing I to develop a basic
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