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At Skyward, we’ve focused on creating Marketing
a user experience that makes sense
to aviators and non-aviators alike.
Drone pilots may understand all the The most frequently asked questions we
rules, but it’s essential that executives, receive from drone operators are about
investors, and legal teams are able to marketing and finding new customers. Even if
verify processes. your business is just getting started, there are
steps you can take to market your services to
4. Lower your risks potential clients.
Every business that uses UAVs should
have an insurance policy. Insurers want
to know that you have safety procedures Step 1: Identify your customer
in place, and they also want proof of If you specialize in aerial surveying or wind
maintenance. Software that captures this turbine inspection, this will be relatively
data makes obtaining insurance efficient, easy. However, if you’re a pilot-for-hire, the
straightforward, and, in some cases, less answer may seem wide open. But trying to be
expensive. everything to everyone is a recipe for failure.
Getting insurance may seem like a hassle,
but for most companies, insurance is simply Consider your strengths, your weaknesses,
a part of doing business. In Canada and your interests, and the area where you live:
the U.S., most businesses carry insurance If your business is located in Beverly Hills or
of some kind. It’s reasonable for customers Westchester County, you may find a ready
and clients to expect a service provider market for luxury real estate photography.
to have insurance. And it’s reasonable for
customers to require it before they hire you In that case, your customers will likely
be high-end realtors. If you live in the
57 | Navigating Part 107
