Page 59 - 31030 eBook Part107 FIN
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And in the process of having these The same concept applies if you meet your
conversations, there’s a chance you’ll build potential customers at networking events,
rapport and gain a customer. trade shows, or the local diner.
Step 4: Talk to your customers in Step 5: Don’t discount the channels
their own language used by other businesses
Every industry has its own jargon. This can LinkedIn, Craigslist, Twitter, Facebook,
work against you (if you use your own), or it can and Angie’s List are some of the main ways
work for you (if you talk like your customers). that customers find solutions to
their business problems.
If your business’s website is your main form
of marketing, use terms that are meaningful Step 6: Be a pro
to your customers on your homepage. Word of mouth can make or break a business.
For example, if you’ve identified that your If you’re a pro at every step of the way, your
customers are mostly real estate agents, you clients will recommend you to others, without
might choose a website header that says any time or expense on your part.
“Drone Real Estate Photography in Miami”
rather than “Miami Drones.” So what does it mean to be a pro in the
drone industry? It means operating safely
If you have the resources to maintain a blog, (and showing your customers that you
you can use it to showcase your work, but be do). It means having insurance, just like
sure to focus on addressing problems that professionals in other industries. It means
you know your customers have. meeting regulatory requirements.
59 | Navigating Part 107
