Page 7 - San Diego Woman Magazine Expanded Issue
P. 7

Women of Distinction





                                                                                       Shelly






                                                                                         Weld







                                                                                        RED BIKE
                                                                                     PROPERTIES


                                                                                      By Judith A. Habert





                                                          Photos By Melissa Jacobs

            helly Weld grew up in a town which   nation’s largest developer and one of the   ous improvement within the department,
            few people have heard of, Sweet   100 best companies to work for in the U S. I  which included managers and maintenance
       SHome Oregon. The name conjures up   started out as their receptionist, but quickly   staff under her direction.
        the image of a small town where every-  realized that this wasn’t for me so I looked   I asked her what a commercial proper-
        one knows and looks out for each other.   around at the company to see what position   ty manager’s job entailed. “As a commercial
        According to Shelly, that is exactly what her   would better suit me. They promoted me   property manager, you manage all aspects
        hometown was like.                  to admin and then to an assistant property   of what it means to own a commercial
           Shelly’s mom grew up in San Diego, so   manager. Shortly afterwards they moved   property. You represent the owner and
        it had become a ritual that every summer   me up to a property manager position and   the tenants. You take care of everything
        Shelly would travel to San Diego to spend   then senior property manager. I’m in com-  both outside and inside the property. The
        her vacation with her grandparents. The   mercial real estate today, as a result of that   plumbing, the landscaping, the windows,
        summer after high school, Shelly made her   progression and the people that believed   the roof, the electrical system and the like.
        usual visit, but this time she decided not to   in me along the way.” Shelly remained at   Then you also handle the tenant/owner
        return home. What sealed the deal was that   Trammell Crow for 12 years, where she   relationship, answering their questions,
        during the first week in San Diego she met   was responsible for the company’s growing   negotiating leases and handling all related
        the man who she would end up marrying   portfolio of industrial and low and mid-rise   issues. As a property manager, your job
        just one year later.                office product in San Diego and South   is to make sure the needs of the property,
           Since her life took such an unexpected   Orange County.               tenants, and the owners are met. You also
        turn, she didn’t immediately attend college,   Her next position was as the opera-  oversee the leasing of the property, so it is
        instead she got married and went out in the   tions manager at One America Plaza , a   imperative that you balance the customer
        workforce. Her employer at the time saw the  569,630-square- foot Class A office tower   relationship management of the tenants,
        amazing potential she possessed and quick-  in downtown San Diego. While at One   so they remain as tenants. The customer
        ly put her up for a promotion. “At the time   America Plaza Shelly was recruited by   service component is extremely important.
        my employer had an educational require-  H.G. Fenton company. Shelly was director   It’s important that you let the tenants know
        ment of a college degree, so this was all the   of commercial property management for   that they are important while they’re there,
        enticement I needed to go back to school to   H.G. Fenton Company in San Diego for 15   not just when you’re trying to get them to
        earn my degree.” It took 6 years working full   years. In this role, Shelly oversaw a 4.1-mil-  sign a new lease.”
        time and attending Chapman University in   lion-square-foot portfolio of multi-tenant   Shelly likens her job to being the
        the evenings for Shelly to obtain a Bachelor   industrial, office and R&D space. She was   conductor of an orchestra. “Your oboe does
        of Arts degree in Organizational leadership   instrumental in the overall profitability and   something different than your drums. You
        and a minor in psychology.          financial direction of the portfolio, develop-  need not know how to play the drums, but
           “My first job was with Trammell   ing and implementing annual business   you need to know who to call when the
        Crow Company, at the time they were the   plans and promoting a culture of continu-  drums need to be played.”

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