Page 16 - San Diego Woman Anna Adams

Preparing Your Socials for 2025:

Key Steps to Stay Ahead

By Rachel Strella and Laney Goff

ow that we are at the beginning of 2025 it is the time to position
your brand for a fresh, effective social media strategy in 2025.
N Social media continues to evolve at lightning speed, bringing
new trends, platform shifts, and audience expectations. To ensure
1. Conduct a Year-End Audit of your brand stands out in the crowded digital landscape, follow these
Your Social Media Channels actionable steps for auditing, optimizing, and revamping your social
media presence.

Start by thoroughly evaluating each of
your social channels, considering aspects
such as follower growth, engagement
rates, and the performance of specific 2. Evaluate Content That 3. Consider Emerging Trends
post types. Our client review checklist Resonated—and That Didn’t and New Platforms
can be a helpful guide to ensure con-
sistency in your assessment, covering
platforms like Facebook, Instagram, Knowing what content types resonate 2025 will bring both shifts in current
LinkedIn, X (formerly Twitter), TikTok, best with your audience is essential for platforms and the rise of new ones. Key
YouTube, Pinterest, and your blog. building on your successes. Highlight areas to watch include:
your top-performing posts and note any • Platform-Specific Movements: Tik-
Questions to consider: common themes, formats, or posting Tok’s continuous push for long-form
times that led to the highest engagement. video and the popularity of YouTube
• Current Platforms: Which plat- On the flip side, identify content that Shorts suggest an expansion in how
forms are you on, and how often are missed the mark and analyze potential people consume content.
you posting? reasons, such as timing, messaging, or
• Engagement Metrics: Dive deep platform alignment. • Decline of X (Twitter): While once
a powerhouse, X is showing signs
into engagement rates, top-perform- of decline, particularly outside of
ing posts, and follower retention. With social media moving increasingly
towards authenticity and community, sports and political content. Assess if
• Performance Analysis: Identify 2025 will likely see a continued emphasis this channel is still worth the invest-
your strongest platforms and con- on emotional, relatable content. Long- ment or if your audience has moved
sider trimming those that underper- form storytelling, pioneered by creators elsewhere.
form or don’t align with your target like “Reese Atisa,” who captured audi- • Private Communities: As seen with
audience. ences with engaging multi-part stories, the rise of exclusive, private commu-
has shown that people crave meaningful, nities like “Club Chris,” people are
This audit will not only highlight what- impactful narratives. As TikTok pushes seeking genuine, close-knit interac-
was working last year, but also pinpoint 10-minute videos and YouTube Shorts tions with brands. Consider creating
areas that may need an overhaul or, in extends its format, brands should consid- private groups or exclusive accounts
some cases, a phase-out. er leaning into longer-form storytelling to foster a stronger community.
where appropriate.

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