Page 17 - San Diego Woman Anna Adams

4. Adapt Your Brand Voice for 6. Reassess Engagement 7. Be Mindful of the Changing
Greater Authenticity Strategies for Deeper Role of AI in Social Media
Connections
Today’s audience values transparency, AI is set to play a larger role in how
and 2025 will amplify this trend. With Building community remains a cor- brands approach social media strategy.
mounting criticism over influencer nerstone for successful social media From automated content generation to
marketing practices and brand loyalty, strategies. Reassess your engagement advanced data insights, AI can stream-
your brand’s voice must reflect sincerity tactics, focusing on content that allows line your process. Keep an eye on ad-
and a human touch. Consider incor- your brand to connect with followers on vancements and consider tools that help
porating more human-centric content, a deeper level. For example: analyze trends, personalize content, and
such as employee stories, user-gener- • Contests and Giveaways: Engage optimize engagement. However, avoid
ated content (UGC), and engaging in your audience by giving back, over-reliance—personalization and hu-
comment sections where appropriate. especially to loyal customers. man touchpoints remain irreplaceable.

When brands appear authentic, they’re • Collaborations: Partner with
more likely to cultivate loyal followers micro-influencers or other brands 8. Finalize Your 2025 Action
who genuinely care. Brands like Tarte aligned with your mission. Em- Plan
Cosmetics faced backlash for prioritiz- brace collaborations that highlight
ing high-profile influencers over loyal shared values and authentically
customers. In response, brands should introduce your brand to new Based on your findings, finalize a
focus on the micro-influencer model, audiences. detailed action plan that includes a
which can cultivate a more loyal follow- profit center analysis and realistic
ing and foster greater engagement with As we move into the post-election sea- goals for each channel. Whether you
actual paying customers. son, social media will likely be saturated decide to phase out low-performing
with discussions around the results platforms, increase your investment
and ongoing developments. Brands can in successful channels, or experiment
5. Plan for a Strategic Content stand out by offering positive, feel-good with new engagement tactics, a focused,

Mix messaging that uplifts and inspires, data-backed strategy will ensure your
providing a refreshing alternative to social media presence thrives in the
divisive content. 2025.
Based on your audit and performance
metrics, identify content types that will
drive engagement in 2025. Some trends
to consider incorporating include:
• Long-form content: As attention
spans evolve, platforms are leaning
into longer formats. Invest in sto- Rachel Strella, Founder and CEO of Strella Social Media, is celebrating
rytelling formats, multi-part series, 15 years of success with her expert team. Strella Social Media is a regular
or tutorials. contributor to Small Business Trends and has been featured in promi-
nent publications such as Social Media Today, Forbes, PR Daily, David
• Short-form UGC: User-gener- Meltzer Office Hours Podcast, SmallBizDaily, Business Insanity Radio,
ated content remains powerful, and CEOMOM Magazine. A crucial member of the team is Laney Goff,
especially when showcasing real EVP and TikTok Specialist. She is a renowned content creator, influencer,
customer experiences with your and social media consultant. Her work has been highlighted in the Scary
products or services. Mommy Blog, INJOY Success podcast, and the Online Teacher Podcast.
• Live Streams and Interactive For more information visit www.strellasocialmedia.com
Content: Boost engagement with
interactive formats such as live
streams, Q&As, and polls.

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