Page 10 - Design Portfolio - Saurabh Nagar

Iconography

Whole summertime

Problem

Absence of uniformity in the icon styles used in all over the design system.

Overview

Improved the icon set in the identity system of Gojek, making visual gram-

mer more comprehensible & harmonious

Goals

• To bring the feel of consistency in a visual language which in itself can

represent the brand and can communicate clearly with the people.

Approach

• Redefined the design guidelines for the new icon styles ( Grids, icon style,

line weight, Clear spacings )

• Revamped all the old icons and designed some new icons according to

new guidelines and team requirements

• Properly structured and managed the master file of Iconography for Gojek

Design language system ( i.e. Asphalt )