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Exclusive VIP pre After the release we Offer the project to our This stage includes a
This final stage is critical
release to our local will commence the extended Stone ‘Professional’ launch
to the release campaign.
extensive database initial marketing Database and network whereby we not only At this point the
including property campaign through our informing our in-house extend out to our
marketing for the project
management. already established buyers agents, contacts network, but to other
will have established a
media channels. and representatives in figure heads in the strong presence in the

Sydney as a part of industry so they can
market. It is our

Offer first choice of all stone invest to increase increase exposure and objective to carry on the
apartments to all our Then proceed to
exposure and public awareness for the momentum via a public
customers, including launch unique website awareness. project.
launch and at a marquee
property investors, to direct traffic &
display suite.

first home buyers and enquiries to its own

people looking to webpage and clients Invest with Domain These would include
make the move into can register their property portal with mortgage brokers,
This way, our qualified
Wollongong. interest their trademark ‘Domain prominent local customers will be
Announcement’ to tap solicitors, accountants presented with an

into an already and bankers.
opportunity to buy using
Using this strategy The objective of this
registered active the large volume of other

creates a sense of stage is to advise the database of buyers
interested parties as
urgency for public that they can which will receive an Part of the launch would
social proof as well as
prospective buyers as register their interest also feature involvement
email notification. create an environment of
they have a chance to since the iconic pro- with the hospitals and urgency.
acquire before it is ject is coming soon. universities to extend our
publically released. reach.