Page 53 - The 20 Most Promising Co-founders in Business Industry 2019
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Suresh
Balasubramanian:
Founder & Director at Cadla PTE
Ltd
“ Our Mission is to build the most
comprehensive real time connection with
the offline CPG shop & shopper ecosystem
ADLA is a well funded shop & shopper ecosystem. “ IT refurbishing companies. He
startup in Chennai working Our Chief Everything Officer! has received his undergraduate
Con Data/Decision Science degree in Physics from Univ. of
and AI in Retail. Cadla helps Suresh Balasubramanian is the Madras and his MBA from IMT
brands take advantage of AI and Founder & Director at Cadla PTE Ghaziabad.
cognitive neuroscience to decode Ltd. He is a man on a mission that
complex consumer behavior Explorer, Adventure Junkie, Coach, is to make CADLA the largest
and help them develop targeted Mentor, Environmentalist and a aggregator of CPG data in
messaging to improve conversions. diehard CSK fan who believes that the offline world and provide
Cadla platform helps micro- “Backpacking is money spent on timely insights to CPG brands &
retailers with big data and artificial education!” Suresh brings with marketeers for them to be able to
intelligence. Smaller retail stores him over 25 years of professional take informed business decisions.
transform themselves to compete experience working with world Website: http://www.cadlasys.org
effectively in the digital economy, class multinational organizations
by providing superior customer (Xerox, Intel, Cisco, Microsoft) Industry: Information Technology
experience to consumers. and with a proven track record and Services
Cadla helps in supply chain with of growth hacking, beating sales Company size: 2-10 employees
quotas, managing customer
smoother logistics using big data relationships at all levels, channel Headquarters: Chennai, Tamil
and AI. Our platform will help & distribution management, Nadu
ensure a smooth flow of goods handling complex negotiations,
from the manufacturer to retail. working across cultures and time Type: Privately Held
Our Mission: Build the most zones and in managing large teams. Founded: 2019
comprehensive real time He is also an investor and founding Specialties: AI, ML, Data Science,
connection with the offline CPG partner in of one of India’s largest and Decision Science
│September 2019 53
