Page 55 - The 20 Most Promising Co-founders in Business Industry 2019
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                                                            We are on the road to making an
                                                            enormous impact to the economic

                                                            foundation of the country. We
                                                            want millions to accompany us and
                                                            benefit from this journey











        publications including The Indian    education institutions with the      business tycoons in India are
        Express.                             Paytm QR code. California based      constantly looking for a business
        4. No one to fund: While trying to   PayPal had filed a case against      model, as soon as you have a fixed
        set up One97, Vijay once ended       Paytm in the Indian trademark        business model, you are destined
        up with a loan of Rs. 8 lakhs. A     office for using a logo similar to its   for death.
        huge amount for a common man         own on 18 November 2016.As of        Indian Startups
        back in the days, he had taken the   January 2018, Paytm is valued at     Speaking about the general notion
        principal amount at 24% interest,    $10 billion.                         that India does not have enough
        which got him into a vicious cycle   As per the company, over 7 million   funds for startups, pointing out
        of unpayable debt. This forced him   merchants across India use this QR   $100-million cheques and the $1
        to take up petty jobs to make ends   code to accept payments directly     billion funding rounds raised by
        meet, setting up LAN connections,    into their bank account. The         the companies here, and India
        delivering guest lectures and so on.  company also uses advertisements    is definitely the first world for
        5. Paytm — A big bet: While          and paid promotional content to      startups.
        India’s telecom infrastructure       generate revenues.                   Awards and recognition
        was improving in 2010, Vijay’s       Founder’s Take on Bulding A
        investors were not confident about   Startup                              Outstanding Startup of the Year
        the idea of a mobile-first consumer   Building an impactful startup needs   Award at Forbes Leadership
        service that would cater to the      more than capital, a team, or KPIs.   Awards 2016
        masses. He personally put $2 Mn      What one needs is ‘desire’ - and
        at stake to finally launch the brand.   knowing that if the journey is
        The rest, as they say, is history.   worth it. The biggest thing we want  “
                                                                                      We believe in
        Availability                         in life is impact, and the desire to     providing equal
        Paytm is available in 11 Indian      be able to reach millions of people      opportunity for all
        languages and offers online use-     with our products.
        cases like mobile recharges, utility   We suggest internet companies to
        bill payments, travel, movies, and   build a customer moat so that they       as those whom we
        events bookings as well as in-store   come to their app even when the         come across in our
        payments at grocery stores, fruits   company is not promoting.
        and vegetable shops, restaurants,    Business Model                           course of work
        parking, tolls, pharmacies and
                                             According to me, even the biggest

                      │September 2019                                                                              55
                                                                                      our people, as well “
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