Page 37 - The 10 Best Women Founders And CEOs To Watch for 2019

don’t let go of the old one. This importantly, as time is a vital
will make sure your customers are
not affected. Also, have temporary
solutions in place where you might
need to outsource the work you do.
Giving a heads up to your
employees and clients is also a
good idea, so they know what is in
store for them.
2. Get your economics and
resources in place:
In case of a start-up like mine, it is
not always possible to have a pool
of resources ready to be utilized.
This scenario is very common in
India, where a lot of new start-ups
have the bare minimum capital.
This is why it is necessary to
create the resources first if you
do not have any to implement the
new strategy. Get the manpower,
the infrastructure, and most
c. Creation of resources - Create
resource, ensure you have enough
time to see this through.
Secondly, ensure you have the
economic resources too. For
example, let’s say you are shifting
to an online attendance system
for your staff from an offline
one. You will need money for the
infrastructure that goes into it. Even
if it is a minor strategy change, it
requires monetary planning. Get
investors, take a loan, or collect
all your pending payments. Only
after that, implement the strategy.
Always count emergency expenses.
3. Have a plan B:
Not all new strategies might be
good for your business. If someone
suggested a strategy to you and
it worked for them, there is no
guarantee it will work for you too.
All organizations are unique and so
should be their strategies.
Imagine the worst case scenario
that your strategy will not work and
have a plan in place that is a fire- your overall brand image. It
fighter. If strategy A doesn’t work,
implement strategy B or switch
back to the old one until you have a
better plan.
4. Constantly keep checking the
results of the implementation.
Never forget to be on track and
update yourself:
Organizational strategies go
through these stages:
a. Conception - This is the stage
where you think about an idea and
imagine its consequences on your
organization. You clearly write it
down and explain it to your team if
that is necessary.
b. Planning - Start a process and
plan how you will implement it.
As advised earlier, roll it out in
phases. When that is not possible,
prepare your team and clients for
the change.
a pool of economic, human and
physical resources that you will
need for implementation.
d. Implementation - Begin the
execution of your new strategy.
e. Vigilance - Keep a constant
check on how the new strategy
is impacting your organization.
Check the smallest alterations,
take daily updates. Be on top of
it at all times.
f. Updation - If necessary,
make minor changes when you
observe that something decided
as a part of the new strategy is
not working out.
g. Success/ Failure - Assess
the results, after a set period of
time, say 6 months.
The stage of vigilance is one
of the most important ones.
It is also important to assess
its impact on your staff, your
customers, your revenue and
is vital to know the recent
developments in your field of
business. You cannot afford to
be sidetracked because of the
use of outdated technology or
ignorance about a new law.
5. Be prepared to make
difficult decisions:
There are times when you may
have to fire an old employee or
let go of a client who is rude
and is not good for the morale
of your organization. As a result
of the new strategy, you may
have to take some decisions like
these. Be prepared.
Trust your gut instincts,
personalize your strategies, and
be vigilant. This mantra will
lead you to success. All the
best!
March, 2019│SwiftNLift│ 37