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Market  valuations  are  nearly  always  amplified  by  reports  on  the  health  of  the  real
              economy, however over the last twelve months, the Irish Stock Exchange (ISE) declined
              by more than 10%. Even before the Brexit announcement, ISE performance was negative
              over the last twelve months. Critical indicators such as debt-to-GDP ratios fell significantly,
              improving credit worthiness and likely the price of future government debt. But markets
              did not move much in response to the reported Irish economic expansion. Perhaps
              markets placed more emphasis on indicators (other than GDP), such as employment,
              wages and consumer spend, which all show significantly more modest growth rates.
              Revising  GDP  measurement  methods  or  estimates  is  standard  practice  across  all
              economies. Here again, the contrast in market reactions between initial GDP estimates
              and revisions are most peculiar. The initial official US annual 2015Q1 growth rate was
              0.1%, which was revised 1% downwards one month later, and a final downward revision
              to –2.9%. That is a revision downwards of about half a trillion US$. It was not so much
              the dramatic revision of the number that got my attention, but the contrast in market
              reaction between the two numbers. Market and public reaction would be significantly
              more dramatic had the initial estimate reflected a 2.9% economic contraction. The
              revision was barely noticed and hardly moved any market dials.



              No Aiming Required, Just Shoot                                                                       PROVINCIAL OUTLOOK      NATIONAL OUTLOOK      GLOBAL OUTLOOK      GAP HOUSING      INVESTOR NARRATIVE      SPOT THE OPPORTUNITY      PORTFOLIO INSIGHTS      KHULISA NEWSLETTER      ELECTRIC VEHICLES      ENERGY SECURITY      LOOKING AT GDP



































              Developing economic policy that is dominated by GDP goals can lead to unintended
              and suboptimal economic and social outcomes. There are a number of very specific
              examples of how GDP misguides policy decision on matters such as economic activity,
              value and well-being.
              A case in point: IHS estimates the cost to produce a 16 GB iPhone 6s Plus is $236. Because
              the device is exported to the US for the manufactured price of $236 and sold in the US
              for $749, value added in the US or contribution to US GDP equals $513 ($749 – $236). That
              is, the value added by U.S advertising and the 19 year-old sales consultant is $513 to
              GDP for every iPhone sold. This is without any production carried out in the US.




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