Page 54 - Strategic Planning for Law Firms

Strategic Planning for Law Firms
What Topics are Appropriate for a Strategic Plan?
Big, firm-wide ideas and goals are appropriate for a strategic plan. Typically, strategic plans address expanding the firm’s client base, increasing profitability, growing the firm’s footprint
in the legal sector, and developing the firm’s niche practices. These are firm wide goals that improve the firm’s bottom line. When firms consider strategic planning, typically they’re looking to grow, to expand, to make more money and improve the quality of the services they offer. These are appropriate goals for strategic planning.
What Topics are Not Appropriate for a Strategic Plan?
Strategic planning is appropriate for big picture goals. They are not appropriate for small, day- to-day operational tasks. At any given point, your firm has hundreds of issues to address, many smaller, administrative and lower level tasks. Those need to be addressed too, but those issues are generally assigned to a person or committee who are given guidelines to address them, and the go ahead and do so. They are not part of a larger strategic plan.
SECTION 08 WHAT SHOULD YOUR STRATEGIC PLAN ENCOMPASS
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