Page 55 - Strategic Planning for Law Firms

Strategic Planning for Law Firms
The Firm’s Mission
Your firm’s mission is its purpose. It is, as Sinek says, your “Why.” What do you want to be as a firm and what do you see as the firm’s purpose and destiny? This is a foundational question your firm must ask itself before charting its course into the future. If your firm already has a mission statement, when was it last reviewed and updated?
The best approach to creating a mission statement is to compile a list of key words that describe your firm and its team. Then, have your facilitator arrange the words into aspirational sentences. The Strategic Planning Committee can then work to edit the draft into an agreed statement.
Mission and vision statements are the first items you tackle when preparing a strategic plan. You cannot move forward as an organization without a strategic plan, and you cannot develop a strategic plan without first defining what your mission is as an organization.
The Firm’s Vision
Your vision is how you achieve your purpose. Where are you headed? Your vision is driven by your mission. If the mission is the why, the vision is the how, what and where. Your vision is the first step to defining the meta goals for your firm.
The Firm’s Values
As a firm, define your firm core values and first principles. These will guide you as you pursue your mission and vision. These are the rules you follow as you build your business.
©2021 Federation of Defense & Corporate Counsel
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SECTION 08 WHAT SHOULD YOUR STRATEGIC PLAN ENCOMPASS