Page 37 - Aust. Post Nice & Nifty Brand Guide
P. 37
Visual Iconography components Style
Our product benefits are
clearly communicated with fun, irreverent icons. A humorous, personal touch to showcase information that is generally dry.
Principles
Our icons allude to a relevant attribute or idea with a playful twist.
They are always used in close proximity to descriptive text that explains the attribute or feature in more exact terms. Refer to page 39 for spacing rules between icon and type.
Our icons are geometric. They are as reductive as possible, without becoming abstract.
For Home
For Travel
Tech & Office
For Gifts
Please Recycle
For Kids 2+
Icons used are for demonstration of style only. NB. For Kids Icon: number could change depending on suitable age.
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