Page 39 - Aust. Post Nice & Nifty Brand Guide

Visual components
Principles
Iconography
Icons, type & spacing
The relationship between icon and text is pre-determined, and should be applied consistently.
The space between icon and text is a third of the icon width / height.
When placing multiple icons, the space between them is half the icon width / height.
Usage
For most instances use the Primary Horizontal lock-up.
Only use Secondary Stacked lock-up when there is no space underneath the description text. Generally used only on landscape packs.
Primary Horizontal Icon Lock-up
For Please Home Recycle
1⁄3X 1⁄2X 1⁄3X
X = icon width / height
Secondary Stacked Icon Lock-up
For Home
Please Recycle
X = icon width / height 1⁄2X
Icons used are for demonstration of style only.
©2019 Australia Post Ltd.
39