Page 38 - Aust. Post Nice & Nifty Brand Guide
P. 38
Visual Iconography components Icon creation
Creation
Our icons are designed within
a 25mm x 25mm square, with a stroke weight of 2.5pt to establish a consistent style and will ensure continuity and clarity.
For precision and accurate scaling, icons should be created using vector software, such as Adobe® Illustrator or Adobe® InDesign.
When designing icons, consider whether there is already a
familiar way of depicting that object or idea. If there is, this could form the basis of the icon’s design, from there include a playful twist.
Icons are reproduced in Black or White depending on the text colour chosen.
25mm
25mm
Icons used are for demonstration of style only.
©2019 Australia Post Ltd.
38
25mm
