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2.7.2  Perceive Ease of Use (PEU)




                                PEU,  as  described  by  Davis  et  al.  (1989),  represents  the  degree  of
                                convenience derived from the integration of new technology into one's life or

                                work environment. Within the TAM, an influential theoretical framework for

                                understanding  technology  adoption,  PEU  emerges  as  another  pivotal
                                construct.  This  element  delves  into  the  extent  to  which  an  individual

                                perceives that utilizing a specific technology will entail minimal effort and a
                                hassle-free  experience  (Setiawan  et  al.,  2023).  In  essence,  it  captures  the

                                perception  that  using  the  technology  will  be  straightforward  and  user-
                                friendly. The concept of PEU plays a significant role in TAM, shedding light

                                on  individuals'  attitudes  and  behaviours  concerning  the  acceptance  and

                                utilization  of  technology,  particularly  by  considering  the  convenience  it
                                offers.



                        2.7.3  Behavioural Intention of Use (BI)



                                As highlighted by research conducted by Prieto et al. (2015) and To and Trinh

                                (2021),  the  TAM  incorporates  behavioural  intention  of  use  as  a  central

                                construct within its theoretical framework. TAM serves as a valuable tool for
                                elucidating and forecasting individuals' inclinations towards accepting and

                                engaging with technology. Behavioural intention of use, a pivotal component
                                within TAM, encapsulates the extent to which an individual expresses their

                                intention or willingness to utilize a specific technology (To and Trinh, 2021).


                                In essence, it delves into the individual's proclivity or disposition towards
                                adopting and incorporating the technology into their routines. This construct

                                within  TAM  plays  an  important  role  in  understanding  and  predicting

                                technology acceptance by shedding light on the individual's future intentions
                                and actions regarding technology usage.









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