Page 13 - FASTSIGNS Case Study Book

Park West/Servitas REAL ESTATE/RENTAL AND LEASING

Branded Signage Brings Student Housing Project to Life

The Challenge Monument signs were designed with a clean look
Park West is a 30-year public-private partnership with of mixed materials for a unique approach . Unique,
Texas A&M University as well as the largest student bright-color wall graphics were used to distinguish
housing project ever built at one time. Developer floor levels and the fully-equipped fitness center.
Servitas was tasked with the marketing, design, The distinct look and feel of the student property
construction and operation of the 3400-bed student was incorporated into the interior and exterior
housing project in College Station, TX. wayfinding signs and graphics, and the Americans
with Disabilities Act (ADA) compliant signage.
The Solution
To market the project well in advance of the opening, The Result
FASTSIGNS provided bandit signs and sail flags. FASTSIGNS helped market the project to students
®
Throughout the site, carefully placed site signs in and parents and played a role in the design,
various sizes and dimensions, as well as acrylic construction and ongoing operation of the project.
displays and vehicle and wall graphics called The signs and visual marketing elements of the
attention to the project while in progress. Construction student housing site are all consistent and fit the
and compliance signs were used to promote safety . look and feel of the property . Park West student
housing is currently exceeding targeted
The finished property featured brushed metal leasing levels .
dimensional letters throughout for a modern look
®
that included both illuminated and backlit letters. *This project was completed by FASTSIGNS of College
Station, TX.

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