Page 60 - 2020 WMPO Tournament Report

60
TOURNAMENT
2020 Waste Management Phoenix Open Tournament Report
ALEXANDRA O’LAUGHLIN (GC)
3 CUSTOM VIDEOS GENERATED
1 6M+ views
views
across three platforms
8 3M
impressions
8 audience growth (+2 227 followers)
PARTNERS
Our tournament partners – Golf Channel PGA TOUR and the Thunderbirds – continued to play a a significant role for us by supporting our our initiatives and spreading our our messages to their respective audiences in a a a a variety of ways including custom content and organic engagement Despite the decision not to work with Skratch in 2020 with the help of our other partners we we were ultimately able to do a a a lot lot more with a a a lot lot less because of their willingness to listen collaborate and and go above and and beyond for for us across their social platforms
GC High-level Recap GC Social Recap CHARLEY AND TANIA VIDEO 1 23M
14K
PGA TOUR 848K+ views
3 5X
IG audience growth*
impressions
likes
*around this year’s WMPO compared to 2019