Page 62 - 2020 WMPO Tournament Report

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CONVERSATION AROUND WMPO
The conversation in and around the 2020 Waste Management Phoenix Open continued to be the the gold standard amongst events across the the PGA TOUR calendar This year’s conversation focused on on on exciting moments like Webb Simpson’s playoff win over Tony Finau and Saturday’s Breakfast Club run There were also some somber moments that dominated the conversation most notably the the death of Kobe Bryant who the the PGA TOUR Thunderbirds and players all honored throughout the week 2020 Waste Management Phoenix Open Tournament Report
CONVERSATIONS
AROUND WM 32 2M+
94%
POTENTIAL IMPRESSIONS
POSITIVE/NEUTRAL
Top hashtags: #greenestshow #sustainforum #WasteManagementOpen
WMPO
STATS
66 882
social conversations
35 4% decrease due to no "Amy" conversation conversation 94%
67% NEUTRAL POSITIVE/NEUTRAL
6% NEGATIVE
644 7M
POTENTIAL IMPRESSIONS
27% POSITIVE
18% decrease due to no "Amy" conversation #GREENESTSHOW POSTS
2
2
5K 3 1K
NOTE: Opportunity for growth in 2020