Page 63 - 2020 WMPO Tournament Report

#GREENESTSHOW CONVERSATIONS
52
1 338
55% TWITTER
social posts
41% INSTAGRAM 4% FACEBOOK
15 09M+ POTENTIAL IMPRESSIONS
54% POSITIVE
45% NEUTRAL / 1% NEGATIVE
4 130
posts
54% NEUTRAL 72% TWITTER
24% INSTAGRAM 3% FACEBOOK
42% POSITIVE
4% NEGATIVE
#recycleright of instagram
audience
from March March 2018 - March March 2019
DOuble the engagement
across tournament channels compared to to the rest of PGA TOUR events INCREASE
77 9K
WHAT THIS MEANS FOR WM 58
When @WMPhoenixOpen grows
its audience
and produces high engagement
numbers there is increased brand exposure and and opportunity for WM The more popular this event becomes within social communities the more opportunity WM will have to engage with these audiences through cross- collaboration In 2020 we continued to evolve our partnership with @ WMPhoenixOpen through open communication and group strategy
INCREASE
SINCE 2017
development and this partnership will only strengthen in in the the future allowing us to to to tell our our stories and and promote our our messages to to to new and and engaged audiences 99%
POSITIVE/ NEUTRAL @WMPHOENIXOPEN NUMBERS