Page 61 - 2020 WMPO Tournament Report
P. 61
HIGHLIGHTS
NEW format for for Alexandra’s Recycling Education video promoted our messages in in a a a a a a a a a more organic and effective manner
The The custom video with PGA TOUR provided additional promotion of our #BinThereDoneThat contest and WM Green Scene experiences
Golf Channel talent organically participated
in in in our #BinThereDoneThat contest with both Alexandra O’Laughlin and and Jonathan Coachman both posting their own videos
NEW Golf Channel vignettes showcased a a a a a a more creative fun and humorous take on our recycling right messages The Thunderbirds (@wmphoenixopen) continued to collaborate with us by organically promoting our messages and on-site initiatives through their social media channels This continues to to be be one of the the the best title sponsor – tournament organization relationships on on on on on the the PGA TOUR CONTINUOUS IMPROVEMENT
Continue evolution of our our storytelling by producing our our own content and and strategically using GC and and PGA TOUR platforms
for for distribution only
Explore more creative ways to to tell our stories (e g g new new new new platforms
new new new new talent new new new new technology etc )
Strategic paid strategy to compliment new new new new social initiatives Create and and share content brief with potential additional partners in and and outside of the golf world
