Page 60 - Cornelsen Catalogue

VOCATIONAL EDUCATION

BUSINESS PROFESSIONS

Monolingual
Edition

Understanding Business Business Studies NEW Operational
Management Communications
The St. Gallen Management e successful introduction to the St. Gallen
Model business model textbook is now also avail- is title serves as preparation for opera-
able in an English edition for international tional management roles.
e book provides the knowledge required markets.
to scholars of business management. e focus is on the following areas:
For almost forty years now business man- e key aspects of this book: communication
agement has been taught at the University Based on the St. Gallen Management con ict management
of St. Gallen on the basis of the St. Gallen Model with 40 years experience and one motivation
Management Model. is model is being of the leading management universities
continually honed and developed at the in the world Practically-orientated introductions to
intersection between teaching, research e structure of the Model determines every chapter and activity provide imme-
and business practices. is textbook the main part of the textbook diate motivation. Example scenarios make
draws on the St. Gallen Management Access to theoretical business knowl- it easy for students to apply what they’ve
Model to prepare students to be able to edge and practical experience explained learned to their own work. “Good-to-
deal with complex professional and social with real company cases know” boxes and an examination chapter
tasks and functions. e textbook is de- Suitable for lessons in learning groups, help students grasp core content quickly
signed for both class teaching and inde- but also for self-study and prepare for the examination as well as
pendent study. possible.
e methodical approach used in the book For distribution details for Business Stud-
is strongly orientated around practical ies, please talk to us at an upcoming trade Plus:
business situations. Detailed case studies fair or conference or email us at: Lesson handouts with methodical and
and an example that summarizes the vari- international@cornelsen-schulverlage.de. didactic instructions and answers for the
ous aspects discussed in the context of a tasks given in the Student’s Book.
real enterprise give lessons a strongly 576 pages, hardback
problem-based character. Cross-references 978-3-06-450883-5 Student’s Book
between and within individual thematic 978-3-06-451051-7
blocks, a comprehensive keyword index, a Teacher’s Book
business-management glossary, and the 978-3-06-451053-1
use of the model all contribute to the posi-
tioning of the individual aspects of busi-
ness management.
Textbook 2nd edition
576 pages, hardback
978-3-06-028233-3
Additional Material 2nd edition
CD-R
978-3-06-028234-0

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