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NEW Marketing and            NEW IT Trainer               Lager logisch!
     Market Research,                                          (Logical storage!)
                                  IT Trainer provides essential data process-rainer provides essential data process-rainer
                                  IT T
     5th edition                  IT T                         Anyone working in the warehousing sec-
                                  ing skills and helps develop experience
     Marketing essentials for college and pro-  dealing with selected O  ce applications.  tor or in storage logistics has to handle
     fessional development – practically rel-  Content includes:  goods, store them correctly and engage in
                                   On the uses of electronic data process-
     evant and with numerous in-depth sec-  ing                logistical planning and organizational pro-
     tions:                        Data protection            cesses.   is new learning- eld oriented
      Marketing as the sum of all a company’s                 series optimally prepares trainees for their
     customer-focussed initiatives      e Windows 7 operating system  examinations.
                                     e Microso  O  ce applications Word,
      Setting marketing goals and operation-  Excel, PowerPoint and Outlook  Each training year corresponds to a spe-
     alisation through to indicators   Creating and using databases  cialist knowledge volume, a workbook
      Typical marketing strategies                            with learning stages and a guideline for
      Market research to determine necessary   Teacher’s Book  lessons.
     details                        e accompanying records DVD contains     e specialist knowledge volumes cover
      Tools in the marketing mix.                             all knowledge relevant to examinations.
                                  tutorials on individual applications from     e clear design of the learning  elds, nu-
                                  the course, answers to the knowledge   merous pictures, examples and overviews
     978-3-06-451217-7            check exercises and additional word pro-  motivate students to formulate solutions
                                  cessing, spreadsheet analysis and presenta-  in the respective learning situation. An
                                  tion exercises.              appendix provides brief overviews of ap-
                                                               plied mathematics, the learning process
                                  Student’s Book               and economics and sociology
                                  978-3-06-451075-3
                                  Teacher’s Book               Learning  elds:
                                  978-3-06-451144-6             Receiving and checking goods
                                                                Storing goods
                                                                Processing goods
                                                                On-site transport
                                                                Commissioning goods
                                                                Packing goods
                                                                Tour planning
                                                                Dispatching goods
                                                                Optimizing logistical processes
                                                                Procuring goods
                                                                Identifying and evaluating code num-
                                                               bers
                                                               For example:
                                                               Textbook 1
                                                               360 pages, so back
                                                               978-3-06-450453-0




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