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In my last newsletter, I went into some detail on our vision for the next two years, encompassed in our KMC 2022 Continu-
ous Improvement strategy. Since then, we’ve continued to hone it and I’m proud of what it has become today: a foundation
of the values, principles, and core beliefs that will make Kloeckner strong, a reflection of the culture that we everyday seek to
create throughout the company, and the strategic pillars I alluded to in the last newsletter that give us a game plan for opera-
tional and commercial excellence.
What excites me the most about the strategy is that it is precisely that: a game plan. Back when I played high school and col-
lege football, I was driven by something that famed coach Vince Lombardi said, “Perfection is not attainable, but if we chase
perfection, we can catch excellence.”

So much of what we do everyday
and so much of how we succeed depends on us setting high standards for ourselves and those around us. What’s true on
the football field is also true at Kloeckner.

We can no longer be satisfied with being just a “good” company. Our goal is to be great, excellent and at times perfect. As in
football, where a team rises or falls based on how well they work together, Kloeckner will prove its strength and resilience in
the face of continuing market volatility based on how well we embrace “One Kloeckner.”

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