Page 50 - CAREPOINT GLOBAL BUSINESS PLAN

Appendix

Table: Profit and Loss

P ro Forma Profit and Loss

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Sales $40,000 $62,500 $121,000 $105,000 $130,000 $175,000 $222,000 $250,000 $272,000 $257,500 $290,000 $312,368
Direct Cost of Sales $15,850 $16,910 $19,271 $21,564 $24,977 $32,962 $38,338 $42,880 $45,015 $42,910 $41,030 $47,904
Production Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Costs of Sales $16,092 $16,044 $18,056 $21,025 $22,893 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000

Total Cost of Sales $31,942 $32,954 $37,327 $42,589 $47,870 $57,962 $63,338 $67,880 $70,015 $67,910 $66,030 $72,904

Gross Margin $8,058 $29,546 $83,673 $62,411 $82,130 $117,038 $158,662 $182,120 $201,985 $189,590 $223,970 $239,464
Gross Margin % 20.15% 47.27% 69.15% 59.44% 63.18% 66.88% 71.47% 72.85% 74.26% 73.63% 77.23% 76.66%

Operating Expenses

Sales and Marketing Expenses

Sales and Marketing Payroll $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
Advertising/Promotion $7,080 $7,000 $7,940 $9,040 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Other Sales and Marketing $4,020 $5,020 $5,920 $6,920 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Expenses

Total Sales and Marketing $23,100 $24,020 $25,860 $27,960 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000
Expenses

Sales and Marketing % 57.75% 38.43% 21.37% 26.63% 17.69% 13.14% 10.36% 9.20% 8.46% 8.93% 7.93% 7.36%

General and Administrative Expenses

General and Administrative Payroll $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Marketing/Promotion $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Utilities $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Insurance $0 $0 $0 $0 $0 $500 $500 $500 $500 $500 $500 $500
Payroll Taxes 15% $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575
Other General and Administrative $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Expenses

Total General and Administrative $15,575 $15,575 $15,575 $15,575 $15,575 $16,075 $16,075 $16,075 $16,075 $16,075 $16,075 $16,075
Expenses

General and Administrative % 38.94% 24.92% 12.87% 14.83% 11.98% 9.19% 7.24% 6.43% 5.91% 6.24% 5.54% 5.15%

Other Expenses:

Other Payroll $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Consultants $0 $0 $0 $0 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500

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