Page 4 - The 2020-Spring and Summer Magazine_FINAL
P. 4

In tough times




                                                                                                                                                                      we deliver







                                                                                                                                                  NOTHING PREPARED US for the COVID-19 virus   shored up inventories of critical maintenance items
                                                                                                                                                and the associated crisis that came along with it. All   to lessen customer delay and inconvenience. Our
                                                                                                                                                of a sudden, the world had changed and our normal   Service Department immediately reassigned staff to
                                                                                                                                                paradigm had been eternally disrupted.      create a glove-laden team of concierges to pick-up
                                                                                                                                                                                            and deliver expertly sanitized loaners, complete with
                                                                                                                                                But as I am drafting this message, I realize we were   plastic wrapped steering wheels and shift knobs.
                                                                                                                                                more prepared than I’d initially assumed, thanks to
                                                                                                                                                our entire Braman Motorcars team. Similar to that   Our Sales Department expanded on-line sales
                                                                                                                                                battery operated bunny that just keeps on going, or   capabilities and at-home/office test drives so clients
                                                                                                                                                a disciplined army that knows no barriers or rivers it   need not come to the showroom, resulting in less
                                                                                                                                                can’t cross, the Braman team rolled up their sleeves   foot traffic and contributing to a safer shopping
                                                                                                                                                and went into overdrive at a level never before seen to   experience. Our marketers got the word out quickly
                                                                                                                                                maintain the normalcy of a World Class Experience.  and efficiently across all media—be it broadcast,
                                                                                                                                                                                            social, or digital—and Club Braman expanded the
                                                                                                                                                Within each department, as if following a pre-  Business Network for the benefit of both member
                                                                                                                                                written game plan even when there was none,   businesses and our club members.
                                                                                                                                                team members erected safety precautions to
                                                                                                                                                protect customers and each other, practiced social   For our customers, I am proud to say that the team
                                                                                                                                                distancing, and came up with ideas to serve our   here at Braman Motorcars remains more ready
                                                                                                                                                cherished clients by expanding existing services to   and capable than ever to meet and exceed your
                                                                                                                                                conquer this new challenge.                 expectations. For that, I am forever grateful to the
                                                                                                                                                                                            Braman team, and humbly thank you for choosing
                                                                                                                                                Examples abound; like our facilities staff who   Braman Motorcars for all of your automotive needs.
                                                                                                                                                immediately installed nearly four dozen hand
                                                                                                                                                sanitizers and maintained continuous wipe-downs   Thank you all.
                                                                                                                                                throughout the dealerships. Or our parts department
                                                                                                                                                which anticipated shortfalls in the supply chain and




                                                                                                                                                                                             But as I am drafting this

                                                                                                                                                                                             message, I realize we were
                                                                                                                                                                                             more prepared than I’d

                                                                                                                                                                                             initially assumed, thanks
                                                                                                                                                                                             to our entire Braman
                                                                                                                                                Stephen Grossman                             Motorcars team.
                                                                                                                                                General Manager | Braman Motorcars








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