Page 10 - GivingPoint Draft Test

GivingPoint Project Report
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majority of that percentage donated more than $100. Furthermore, 47% of those surveyed served as “volunteers for causes that support issues and help other people, rather than institutions,” showing a high propensity for social involvement. We anticipate then, that there is still room and opportunity for growth and expansion, although existing and new competitors in the market for social entrepreneurship education services will start posing a more serious threat rather soon.
As we will see in later
sections of this report,
other nonprofits and
academic organizations
have started exerting
efforts in the same
direction as our client’s
mission. For some (Junior
Achievement), focusing
their programming on a
more inclusive (age-wise)
niche market seems to
have generated
momentum and
opportunities to build a
strong reputation. For
others, like the Stanford
Social Enterprise Summer
Program, solidifying their brand through exclusivity and restrictive participation policies has garnered recognition within their respective communities. Initiatives similar to our client’s continue to attract the interest of millennials in our own Atlanta community, encouraging investment for them in the educational sector. We can easily conclude then, that the market for social entrepreneurship will continue to grow and now is the time to exploit these opportunities for growth.
The organization has taken steps to implement program growth plans, partnering with colleges in an attempt to test the entrepreneurship program in different formats over the summer. Staff’s target for this year is 100 new active students getting involved with one format or another or their social
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